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Start Marketing.
The marketing fundamentals course taught by the U.S. marketing executive with Fortune 500 experience
Learn the exact frameworks used to generate $60 million in revenue and drive a 23% lift in purchase intent for brands like Chanel.
4.5+ Hours of Expert Content • 11 Comprehensive Modules
⏰ Offer ends in:
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$47.49
Limited Time: $37.99
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Here's the brutal truth:
64%
of marketers can't prove their ROI.
Not because of bad products. Not because brands lack budget. They fail because most marketers are flying blind—creating campaigns based on gut feelings instead of proven frameworks. Without understanding the mechanics of value exchange, strategic positioning, or authentic measurement, even well-funded campaigns crash.
*Based on 2024 HubSpot research showing only 36% of marketers can accurately measure ROI
Most marketers are stuck navigating impossible tensions:
Partners say:
"We need clear value propositions, not another logo on your website"
Example: Influencer wants equity, not just exposure
Executives demand:
"Show us viral results without any real budget"
Example: "Make it go viral like that Super Bowl ad—for $5K"
Audiences expect:
"Authentic messaging, not empty marketing speak"
Example: Gen Z calling out performative brand activism
Finance asks:
"Which channel drove this sale? Prove attribution."
Example: Customer touched 7 channels—which one gets credit?
Without the right system, you're left trying to satisfy everyone while delivering for no one.
What Awaits You
11 Modules. Priceless Expertise
From foundation to innovation, master every aspect of modern marketing
MODULE 1: Marketing Psychology & Behavioral Science
Marketing Psychology & Behavioral Science
MODULE 2: Marketing Foundations That Drive Results
Marketing Foundations That Drive Results
MODULE 3: Content Marketing That Converts & Creates Movements
Content Marketing That Converts & Creates Movements
MODULE 4: Community-First Social Media Marketing
Community-First Social Media Marketing
MODULE 5: Email Marketing & Automation
Email Marketing & Automation
MODULE 6: SEO & Search Marketing
SEO & Search Marketing
MODULE 7: Cause Marketing & Purpose-Driven Campaigns
Cause Marketing & Purpose-Driven Campaigns
MODULE 8: Campaign Planning & Execution
Campaign Planning & Execution
MODULE 9: Analytics & Performance Measurement
Analytics & Performance Measurement
MODULE 10: Emerging Technologies & AI in Marketing
Emerging Technologies & AI in Marketing
MODULE 11: Future-Proofing Your Marketing Career
Future-Proofing Your Marketing Career
The Know-How You'll Gain
Stop guessing. Start executing with proven frameworks that work across organizations of any size.
Design campaigns that generate measurable revenue
Learn 15+ strategic frameworks and partnership models that create sustainable growth
Get stakeholders to say YES using pitch frameworks that landed 80+ deals
Master the exact templates and talking points that turn cold outreach into committed partnerships
Prove ROI to CFOs and customers alike
Build comprehensive dashboards that show financial returns AND brand impact metrics
Avoid the landmines that kill campaigns
Navigate brand reputation, legal compliance, and stakeholder politics before they derail you
Create authentic stories that resonate
Apply storytelling frameworks that connect emotionally and drive action
Scale from $10K pilots to multi-million dollar campaigns
Follow the same growth playbook that generated $60MM+ in revenue
Earn Your Certificate of Proficiency
Complete all 11 modules and pass the final assessment to earn an official Certificate of Proficiency you can share with employers, clients, and your professional network.
Official Certificate
Professionally designed certificate with your name and completion date
LinkedIn Shareable
Add to your LinkedIn profile, resume, or portfolio
Assessment Included
Test your knowledge and prove mastery of the frameworks
Professional Credibility
Demonstrate your commitment to strategic marketing excellence
JOSH WEAVER
Professional Credential
This certifies that
[Your Name]
has successfully demonstrated proficiency in
Marketing Fundamentals
Certificate No.
MKT-2025-XXXXX
Issue Date
[Date]
Issued by Josh Weaver
Marketing Decoded: The Fundamentals That Actually Matter
Who This Course Is For
This course meets you where you are—whether you're driving brand strategy, building your own business, or leveling up your marketing career.
Brand Marketers
You need to connect with your audience authentically without landing in PR crises or wasting budget.
- 1Identify authentic partnerships that align with your brand values and business objectives
- 2Navigate positioning, storytelling, and measurement to build lasting brand equity
- 3Prove campaign ROI with metrics that satisfy both marketing and C-suite stakeholders
Business Owners
You're building a business and need marketing strategies that drive real revenue growth.
- 1Structure partnerships that generate revenue and expand your market reach
- 2Access the same frameworks Fortune 500 brands use, adapted for smaller budgets
- 3Build credibility with investors and customers through strategic marketing
Agencies & Consultants
Your clients are asking for strategic marketing expertise that goes beyond tactics.
- 1Add a high-margin service offering backed by proven case studies and frameworks
- 2Guide clients through strategy, activation, and measurement without learning on their dime
- 3Position yourself as the go-to expert for strategic marketing partnerships
Marketing Professionals
You want to level up your skills and deliver campaigns that actually move the needle.
- 1Master frameworks that turn marketing strategy into measurable business results
- 2Learn to pitch campaigns with confidence using proven templates that secure buy-in
- 3Build a portfolio of strategic thinking that sets you apart in your career
What People Are Saying
Join marketing professionals from around the world who are transforming their careers
“This course completely changed how I approach marketing strategy. The frameworks are practical and immediately applicable. I've already seen a 35% increase in campaign performance.”
Sarah
Marketing Director
California, USA
“As a business owner, I was drowning in marketing tactics without strategy. Josh's course gave me clarity and a roadmap. Worth every penny.”
Marcus
E-commerce Founder
London, UK
“I've taken dozens of marketing courses. This is the only one that actually shows you how to execute, not just theory. The ROI frameworks alone were game-changing.”
Priya
Head of Growth
Mumbai, India
“Finally, a marketing course that doesn't feel like it was made in 2010. The modern strategies and real examples made this incredibly valuable for my agency.”
Alex
Creative Agency Owner
Toronto, Canada
“I went from struggling to pitch campaigns to landing three major partnerships in two months. The pitch frameworks are pure gold.”
Emma
Brand Partnerships Manager
Sydney, Australia
“As someone transitioning into marketing, this course gave me the confidence and frameworks to compete with people who've been in the field for years.”
David
Marketing Coordinator
New York, USA
“The storytelling and positioning modules transformed how we communicate our brand. Our engagement rates doubled within a month of implementing these strategies.”
Sofia
Content Strategy Lead
Barcelona, Spain
“I've worked with Fortune 500 brands and this course captures exactly what separates good marketing from great marketing. Incredibly comprehensive.”
James
Senior Marketing Consultant
Singapore
“The best investment I've made in my marketing career. Clear, actionable, and backed by real-world results. I recommend this to everyone on my team.”
Lisa
VP of Marketing
Berlin, Germany
Learn From Someone Who's Actually
Built This
Curated by Josh Weaver, this course distills 14+ years of experience bridging media, brands, and strategic partnerships into frameworks you can use immediately.
Josh has led marketing at major organizations including VICE Media Group and the Ad Council, building partnerships with brands like Chanel, Google, and dozens of others. They bring both lived experience and strategic expertise to create campaigns that authentically connect.
“I don't teach theory. I teach the frameworks, systems, and hard-won lessons from campaigns that generated millions while creating real-world change.”
Costs Less Than One Failed Campaign
$47.49
$37.99
Limited Time Offer
Everything You Need to Succeed
11 Comprehensive Modules
Marketing Psychology & Behavioral Science
Marketing Foundations That Drive Results
Content Marketing That Converts & Creates Movements
Community-First Social Media Marketing
Email Marketing & Automation
SEO & Search Marketing
Cause Marketing & Purpose-Driven Campaigns
Campaign Planning & Execution
Analytics & Performance Measurement
Emerging Technologies & AI in Marketing
Future-Proofing Your Marketing Career
Plus These Bonuses
Expert-Led Content
Comprehensive written lessons and proven frameworks
Ready-to-Use Tools
Downloadable templates and implementation guides
Real-World Proof
Campaign case studies with actual revenue numbers
Forever Access
Lifetime updates as the course evolves
Join 500+ professionals transforming their marketing campaigns
Secure payment with
Frequently Asked Questions
Everything you need to know before enrolling
Who is this course for?
This course is designed for brand marketers, business owners, agencies, consultants, and marketing professionals who want to move beyond tactics and master strategic marketing frameworks that drive real results. Whether you're just starting out or have years of experience, you'll find actionable insights to level up your marketing.
How long does it take to complete?
The course includes 4.5+ hours of content across 11 comprehensive modules. You can go at your own pace—some students complete it in a weekend, while others prefer to take 2-4 weeks to implement the frameworks as they learn. You have lifetime access, so there's no pressure.
Is this course updated with current marketing trends?
Yes! The course is updated weekly with new content, case studies, and emerging trends like Web3, AI, and modern brand building. With your lifetime access, you'll receive all updates as the marketing landscape evolves.
What format is the course content?
The course features comprehensive written lessons, real-world case studies, downloadable templates, and actionable frameworks you can implement immediately. All content is accessible on any device.
Do I get lifetime access?
Absolutely! One payment gives you unlimited lifetime access to all current course materials plus any future updates and additions. No subscriptions, no recurring fees.
What if I'm not satisfied with the course?
We're confident you'll find immense value in this course. If you have any concerns or feel the course isn't meeting your expectations, reach out to us and we'll make it right.
Will this work for my industry/niche?
The frameworks taught in this course are industry-agnostic and have been successfully applied across B2B, B2C, tech, retail, services, and more. The principles of strategic marketing, storytelling, partnership building, and ROI measurement work regardless of your industry.
How is this different from other marketing courses?
Unlike theoretical courses or outdated tactics, this curriculum is built from real campaigns that generated $60MM+ in revenue. You're learning frameworks that actually worked at scale, taught by someone who's built and executed them—not just studied them.
The Choice Is Yours:
Keep hoping your next marketing campaign works better than the last...
OR
Learn the proven system that's generated millions in revenue and measurable impact.
Strategic marketing is the foundation of every successful business. The question isn't whether to learn it—it's whether you'll learn it before your competition does.
$47.49 Limited Time: $37.99
GST included where applicable
ENROLL NOWSecure payment with